It’s time to stock up on Disney Infinity characters because the toys-to-life game experience is coming to an end. Aside from the obvious sadness that comes up with no longer having access to these great looking toys, with the toys-to-life genre losing a major player, it also means the company is closing Avalanche Software, will leave 300 employees jobless.
The announcement was made in a blog post this afternoon via John Blackburn of Avalanche Software who stated that Disney will be discontinuing Disney Infinity in June.
It looks like the products weren’t selling as well as they had hoped. Disney is taking a $147M loss on Infinity, which seems to be the result of an “inventory write down,” which is what happens when a company realizes that assets aren’t going to sell for the price they were predicting they’d sell for. Disney is essentially sitting on a ton of merchandise that isn’t worth what they thought it would be. I can’t say for sure what that means for the inventory is does have and how it’ll be sold.
Despite the end of Infinity, Disney will continue to license its properties out to developers and offered this to say:
After a thorough evaluation, we have modified our approach to console gaming and will transition exclusively to a licensing model. This shift in strategy means we will cease production of Disney Infinity, where the lack of growth in the toys-to-life market, coupled with high development costs, has created a challenging business model. This means that we will be shutting down Avalanche, our internal studio that developed the game. This was a difficult decision that we did not take lightly given the quality of Disney Infinity and its many passionate fans.
Disney Infinity still has two more releases coming out before the end of it’s run and surely will still provide entertainment for those who have invested in the series. Characters from Alice Through The Looking Glass and Finding Dory will be launching in June.
It’s sad news for those at Avalanche Software but the gaming community is good about taking care of it’s own.